AddThis was a master of observation. They knew which stories were trending in the morning and which recipes were being saved for dinner. They helped creators understand who was visiting their digital homes, providing "Data-Driven Insights" that felt like magic. At their peak, they were helping over 15 million websites talk to each other.
For nearly twenty years, AddThis stood at the corner of every blog post and news article. Whenever a traveler found a piece of wisdom or a funny cat video they wanted to share, they didn't have to carry it across the city themselves. They simply looked for the colorful sidebar—a familiar stack of squares representing Facebook, Twitter, and Email—and AddThis would whisk the message away to its destination. AddThis
On , the time came for the bridges to be dismantled. Oracle, the Great Guardian that had acquired AddThis years prior, announced it was time for the service to terminate . AddThis was a master of observation
AddThis was once the most ubiquitous social sharing tool on the internet, known for its iconic floating sidebar that followed readers across millions of websites. The following story imagines its life and eventual retirement in early 2023. The Great Connector At their peak, they were helping over 15