A Theory Of Cognitive Dissonance Review

To prove this wasn't just about cults, Festinger and James Carlsmith conducted a now-famous experiment. They asked students to perform a mind-numbingly boring task: turning wooden pegs on a board for an hour.

Afterward, the researchers paid some students $20 to lie to the next participant and say the task was "fun." They paid another group only $1 to tell the same lie. The results were counterintuitive: Cognitive Dissonance Theory: A Crash Course A Theory of Cognitive Dissonance

Festinger saw a unique opportunity to test a growing hunch. What happens to a person’s mind when their deeply held conviction is proven—irrefutably—to be wrong? He went undercover. The Midnight Crisis To prove this wasn't just about cults, Festinger