Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up").

Use colors that stand out against the website background to draw attention.

If using GIF, keep animation simple to avoid distracting the user from the message. Provide a list of best ad networks for this format? Discuss ad copy strategies to improve CTR? Google Display Ad Size Guide & Free Templates - Figma

Usually placed at the top of a webpage, below the header, or at the bottom, offering high visibility.

Position the ad on high-traffic areas of the website to maximize visibility. 4. Technical Specifications Supported Formats: JPG, PNG, GIF, or HTML5.