2022---only-accessible-via-link--apple-now-allows--secret-apps--in-the-app-store May 2026

In 2022, Apple introduced "unlisted apps," allowing developers to distribute software via direct links that bypass public App Store searches, categories, and recommendations. This "secret" app mechanism serves limited audiences, such as corporate or educational users, requiring app review compliance without the limitations of TestFlight or Apple Business Manager. For more details, visit Yahoo Finance .