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It’s a strategic move to keep Mitsubishi alive in the European market without the massive R&D costs of building a new car from scratch. It’s smart business, but for long-time ASX fans who liked its "old-school" simplicity, this might feel like a bit of an identity crisis.
Let’s be real: it’s not just "inspired" by the Renault Captur—it’s essentially a copy-paste job. Thanks to the Renault-Nissan-Mitsubishi Alliance, the new ASX has swapped its rugged Japanese roots for a full-on French makeover. 🇫🇷➡️🇯🇵 It’s a strategic move to keep Mitsubishi alive
#Mitsubishi #MitsubishiASX #RenaultCaptur #BadgeEngineering #CarNews #ASX2023 #AutomotiveDesign Is this "badge engineering" at its most blatant,
Step inside and you’ll find the same portrait-style touchscreen and digital dash. Even the steering wheel is identical (just swap the diamond for the three diamonds). Thanks to the Renault-Nissan-Mitsubishi Alliance
Is this "badge engineering" at its most blatant, or just a clever way to bring better tech and efficiency to the ASX name?
It’s riding on the CMF-B platform, meaning you get Renault’s hybrid and plug-in hybrid powertrains.